The Secret to Shopping Ethically on Mainstream Websites

You already know that at The Good Trend, we're obsessed with fashion. 

We've got another confession for you: we LOVE mainstream shopping websites. The bigger, the better. 

But can we really uphold our values and keep our commitment to purchase ethically if we keep up these antics?

Fortunately for everyone, the answer is YES. How? We have a secret up for a sleeve for you...

Open a new browser window and type in any of your favourite retail websites. For example, ours are: 


The Iconic


Now, locate the search bar, which is generally found at the top of the home page. 

Then, type your ethical-friendly search term in the bar. 

For example, you could use the terms 'ethical', 'vegan', 'cruelty-free' or 'eco'.  

Search Ethical on ASOS

In most cases, you'll find that these search terms actually work! 

Importantly, the more you search for these types of terms across your favourite websites, the more that retailers will appreciate that consumers are actually interested in purchasing ethically produced clothes, and beauty products that aren't tested on animals. If consumers influence the market, then change will come. 

And if your favourite shop comes up with zero results using these search terms, we won't judge you. But we'll be seeking out our stylish threads elsewhere. 

Happy searching, 

The Good Trend xx